Masar Pavilion CG2024

Event Overview

The Masar Pavilion at Cityscape Global 2024 in Riyadh showcased Masar, the transformative urban destination project unfolding in the holy city of Mecca. Designed as a scaled-down boulevard, the pavilion connected two main stands via streets inspired by Masar's own residential and corporate districts, anchored by a detailed scale model of the development. Visitors moved through a shaded canopy, palm-lined lounges, an Investors' Room, and a souvenir shop featuring traditional Kaaba embroidery — bringing the destination's identity to life for operators and investors.

Our Role & Delivery

Working alongside lead designer Designlab Experience, our team supported on-site production and build of the pavilion — including the steel-framed city block facades, shaded canopy structure, lighting, and finishing across the space — delivering the concept for Cityscape Global's exhibition halls.