Aldyar Alarabiya CG2024
Client Name
Designlab Experience
Event Type
Gala Dinner
Event Date
2024
Location
Cityscape Global, Riyadh
Event Overview
Aldyar Alarabiya, a leading Saudi real estate and development company, unveiled a 28m x 13.5m parametric stand at Cityscape Global 2024 in Riyadh, the Kingdom's largest real estate exhibition. Sweeping timber arches guided visitors on a one-way path through six branded touchpoints, each reflecting a core company value, while a washi-paper flock of birds overhead symbolized the rock doves of Mecca. The stand paired a digital timeline of Aldyar Alarabiya's milestones with an interactive touchscreen and a VIP hospitality lounge for exclusive clients.
Our Role & Delivery
Our team delivered the full gala production at Hariri Palace, from poolside stage and LED screen design to lighting, seating, and live entertainment featuring traditional oud performance. Every detail — from the palace forecourt arrival experience to the closing address — was produced to match the calibre of a bilateral investment celebration.
