Outlet Mall

Event Overview

Outlet 2022, organized by Saudi Arabia's General Entertainment Authority, billed itself as the Kingdom's largest shopping festival, running through late September and October with more than 1,500 international brands taking part across fashion, cosmetics, and electronics. The festival leaned into a fully themed environment rather than a standard retail layout, building out a Mediterranean-style streetscape — whitewashed facades, blue-trimmed doorways, and bougainvillea-lined walkways — to give shoppers a destination experience alongside the discounts.

Our Role & Delivery

Our team worked with Sela on the site's night-time lighting, giving the Santorini-inspired facades and walkways the warm, layered glow that carried the theme after dark. With families and shoppers moving through the space well into the evening, the focus was on lighting that felt inviting rather than commercial — treating the retail street more like a stage set than a sales floor.